Sans Normal Ogja 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Acumin' by Adobe, 'Surt' by Blaze Type, 'Jindo' by Nine Font, and 'Conneqt' by Roman Melikhov (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, bold, modern, friendly, confident, sporty, impact, clarity, modernity, approachability, geometric, rounded, blocky, clean, sturdy.
A heavy, geometric sans with broad proportions and rounded curves paired with flat, squared terminals. Counters are open and generously sized for the weight, and curves (O, C, G) read as near-circular with smooth, even stroke mass. Joins are clean and mostly orthogonal, giving letters a solid, constructed feel; diagonals (V, W, X, Y) are sturdy and wide rather than sharp. The lowercase maintains simple, single-storey forms (a, g) and compact details, while the numerals are similarly robust with clear, straightforward silhouettes.
Best suited to headlines and large-format typography where its weight and width can create strong emphasis. It works well for branding, packaging, and promotional graphics that need a bold, friendly modern voice, and it can also fit sporty or tech-adjacent identities that benefit from sturdy geometric forms.
The overall tone is assertive and upbeat, projecting a contemporary, no-nonsense confidence. Its rounded geometry keeps it approachable, while the dense color on the page creates a punchy, headline-forward presence.
The design appears intended to deliver maximum impact with minimal fuss: a geometric, heavily weighted sans that stays legible while projecting a contemporary, energetic character. Its simplified construction and broad stance suggest a focus on branding and display settings rather than delicate text typography.
Spacing appears comfortable for a display cut, with wide letter bodies producing a strong, stable rhythm across words. The design favors simple shapes and reduced detailing, helping it hold together at larger sizes and in short, high-impact lines.