Sans Normal Ogja 17 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Plasto' by Eko Bimantara, 'Internacional' by Los Andes, 'Hint' by ParaType, 'Helios Antique' by W Type Foundry, and 'Eastman' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, playful, bold, impact, approachability, clarity, modernity, rounded, soft corners, compact counters, geometric, high impact.
A heavy, rounded sans with broad proportions and smooth, geometric curves. Strokes are consistently thick with minimal modulation, and terminals tend toward softly squared or gently rounded finishes. Round letters (O, C, G) read as near-circular with tight internal counters, while diagonals (A, V, W, X) are sturdy and clean, keeping a compact, even rhythm. Lowercase forms emphasize simple construction and a large x-height, with single-story shapes (notably a and g) that reinforce a contemporary, approachable look.
This style excels in headlines and short blocks of copy where strong presence and quick readability matter, such as posters, branding, packaging, and signage. It also works well for logos and wordmarks that benefit from rounded geometry and a friendly, modern tone.
The overall tone is upbeat and assertive—friendly curves paired with substantial weight create a confident, attention-grabbing voice. It feels contemporary and approachable rather than formal, with a slightly playful character that suits bold messaging.
The design appears intended to deliver maximum impact with minimal fuss: a geometric, rounded construction that stays clear and consistent at display sizes while projecting a warm, contemporary personality.
In text, the dense color and tight counters make it most comfortable at larger sizes where the rounded geometry and sturdy shapes can breathe. The numerals share the same robust, smooth construction, matching the letters for cohesive display use.