Sans Normal Otruh 6 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Cadmium' by AVP, 'Myriad' by Adobe, 'Aspira' by Durotype, 'Belle Sans' by Park Street Studio, 'Raldo RE' by URW Type Foundry, and 'Hedley New' by moretype (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, modern, clean, approachable, confident, approachability, clarity, impact, modern branding, readability, rounded, geometric, soft corners, sturdy, high legibility.
A heavy, rounded sans with smooth, continuous curves and minimal stroke modulation. Terminals are softened rather than sharp, giving counters and joins a gently sculpted feel. Uppercase forms are broad and stable with circular bowls and clean joins, while lowercase maintains straightforward construction with compact, open counters and a simple, single-storey feel where applicable. Numerals follow the same sturdy geometry, with clear distinctions and consistent weight across straight and curved strokes.
Best suited to headlines and short-to-medium display copy where a strong, friendly presence is needed. It should work well for branding, packaging, posters, and wayfinding/signage where quick recognition and a smooth, modern voice are priorities.
The overall tone is friendly and contemporary, with a straightforward, no-nonsense clarity. Its rounded details temper the weight, making it feel approachable and informal without becoming playful or quirky.
The design appears intended to deliver a strong, contemporary sans that remains approachable through rounded terminals and generous, clear counters. It aims for high-impact readability and an easygoing tone suitable for modern brand communication.
Spacing and rhythm read even in the sample paragraph, with solid color on the line and clear interior spaces that help the text stay readable at display sizes. The design leans toward geometric roundness, but keeps enough human softness in curves and joins to avoid a sterile, purely constructed look.