Sans Normal Ulmer 12 is a light, very narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, book covers, branding, quirky, whimsical, storybook, hand-drawn, retro, personality, compactness, warmth, display clarity, tall, condensed, airy, spindly, playful.
A tall, condensed sans with slim, even strokes and softly rounded terminals. Curves are narrow and slightly irregular in a deliberate, hand-made way, creating a gentle wobble in bowls and arcs while keeping an overall upright posture. Letterforms favor elongated verticals and compact counters; diagonals and joins stay clean and lightly tensioned, giving the face an airy, spare texture in text.
Best suited to display sizes where its tall proportions and quirky details can be appreciated—headlines, posters, packaging, and boutique branding. It can also work for short editorial passages or pull quotes when a light, playful tone is desired, though its narrow forms give it a distinctive texture that will stand out in longer reading.
The font reads as whimsical and lightly eccentric, with a friendly, storybook tone rather than a strictly corporate or technical one. Its narrow rhythm and subtle handmade unevenness add personality and a vintage, boutique feel without becoming overtly decorative.
The design appears intended to deliver a personable, handcrafted sans look with a condensed footprint, balancing legibility with a curated, slightly offbeat charm for expressive display typography.
The sample text shows a lively texture where tall capitals and slender lowercase create a strong vertical cadence. Numerals follow the same narrow, lightly stylized approach, and the overall set maintains consistent stroke weight and spacing for a cohesive, characterful voice.