Sans Normal Asluj 10 is a regular weight, normal width, monoline, upright, short x-height font.
Keywords: branding, headlines, posters, packaging, signage, friendly, modern, quirky, approachable, clean, modernization, approachability, distinctiveness, clarity, playfulness, rounded, geometric, open apertures, playful numerals, high contrast shapes.
A rounded, geometric sans with clean, largely monoline strokes and smooth circular curves. Proportions are compact with a relatively small x-height, giving lowercase a slightly tucked-in feel beside the taller capitals and ascenders. Letterforms favor open counters and clear apertures (notably in C, e, and s), while verticals remain steady and straight. Several glyphs add distinctive twists—such as a diagonal tail on Q and a looped, spiral-like terminal on 2—introducing personality without breaking overall consistency.
Best suited to branding, headlines, posters, and packaging where its rounded geometry and distinctive character details can be appreciated at larger sizes. It can also work for short UI labels or signage when a friendly, modern voice is desired, though the compact x-height suggests it will be most comfortable outside of long, small-size reading.
The overall tone is friendly and contemporary, combining orderly geometry with small moments of whimsy. It reads as approachable and slightly quirky rather than strictly utilitarian, making it feel upbeat and welcoming in display-forward settings.
The design appears intended to deliver a clean geometric sans foundation while adding memorable, custom-feeling touches to select glyphs. It balances straightforward readability with subtle playfulness, aiming for a versatile contemporary voice that can stand out in identity and display contexts.
The capitals are broad and stable, with round characters (O, Q, G) leaning strongly on near-circular construction. Lowercase forms are simple and legible, with single-storey shapes and minimal modulation; punctuation and numerals appear designed to match the same rounded, graphic rhythm, with the 2 and 3 standing out as especially characterful.