Sans Normal Asmud 15 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, wayfinding, editorial, presentations, neutral, modern, clean, functional, friendly, versatility, clarity, neutrality, system design, readability, neo-grotesque, geometric, even rhythm, open apertures, plain forms.
This is a clean, monolinear sans with smooth, near-circular curves and straightforward construction. Strokes are even with minimal modulation, and joins and terminals read crisp and largely horizontal/vertical, giving the alphabet a calm, engineered rhythm. Counters are generous and open, with rounded characters (C, O, Q) feeling close to geometric while still retaining humanized proportions in the lowercase. The lowercase shows single-storey forms for a and g, a compact, efficient f, and a short, simple t; numerals are similarly plain and sturdy, with a rounded 0 and evenly weighted curves in 8 and 9.
It suits UI and product typography, dashboards, and general-purpose digital reading where even color and clear letterforms matter. The neutral geometry also works well for contemporary branding systems, signage and wayfinding, and clean editorial layouts, especially when a straightforward, modern tone is desired.
The overall tone is neutral and contemporary, emphasizing clarity over personality. Its roundness and open forms add a mild friendliness, while the restrained detailing keeps it professional and utilitarian. It feels at home in interface-driven or information-first settings where typographic voice should stay unobtrusive.
The design appears intended as a versatile, do-it-all sans that prioritizes legibility and consistency. By combining geometric roundness with restrained, practical detailing, it aims to perform reliably across both display sizes and continuous text without calling attention to itself.
Spacing appears balanced and consistent in the sample text, producing smooth texture in paragraphs. Round forms stay stable and regular, while diagonals (V, W, X, Y) are crisp and slightly sharper, adding contrast in rhythm without adding stroke contrast.