Sans Normal Ammup 14 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Peridot Devanagari', 'Peridot Latin', and 'Peridot PE' by Foundry5 and 'Harmonia Sans' and 'Harmonia Sans Paneuropean' by Monotype (names referenced only for comparison).
Keywords: ui text, signage, branding, headlines, packaging, modern, clean, confident, friendly, utilitarian, versatility, clarity, modernity, systematic design, everyday usability, geometric, monoline, compact, crisp, open counters.
A geometric sans with sturdy, even stroke weight and a compact, efficient rhythm. Curves are built from clean circular/elliptical forms (notably in O, C, G), while terminals are mostly straight-cut for a crisp, engineered finish. The lowercase shows single-storey a and g, with open apertures and clear counters that keep forms legible at a glance. Overall proportions feel slightly compact with stable verticals and consistent joins, producing a straightforward, contemporary texture in text.
Works well for interface typography, wayfinding, and informational graphics where clarity and consistency matter. The strong, compact shapes also suit branding and packaging systems, and it holds up in short headlines and subheads where a clean, contemporary sans is desired.
The tone is modern and matter-of-fact, with a friendly neutrality that reads confident rather than decorative. Its geometric construction and blunt terminals give it a technical, contemporary character suited to clear communication.
The design appears intended as a versatile geometric workhorse: straightforward letterforms, stable proportions, and open counters aimed at dependable readability and a modern, system-friendly look across display and text settings.
Numerals are simple and sturdy with clear differentiation; the 1 is plain and vertical, and the 0 is near-oval. The uppercase has a clean, emblematic presence, while the lowercase maintains an approachable, functional voice in continuous reading.