Sans Faceted Affu 9 is a bold, narrow, monoline, upright, normal x-height font visually similar to 'Adversary BB' by Blambot, 'Helvegen' by Ironbird Creative, 'Beachwood' by Swell Type, and 'Hockeynight Sans' by XTOPH (names referenced only for comparison).
Keywords: sports branding, posters, headlines, signage, packaging, athletic, industrial, authoritative, mechanical, retro, impact, compactness, ruggedness, team identity, octagonal, chamfered, condensed, blocky, angular.
A condensed, heavy sans with hard, chamfered corners that turn bowls and rounds into faceted, near-octagonal shapes. Strokes are consistently thick with minimal contrast, producing a sturdy, poster-like color and a tight, economical footprint. Counters are compact and squarish, terminals are blunt, and joins stay crisp, giving the alphabet a highly regular, engineered rhythm. Numerals follow the same angular logic, with straight segments and clipped corners that maintain the overall blocky silhouette.
This face is well suited to sports branding, team or club identifiers, and bold headlines where a compact, impact-driven look is desirable. It also fits posters, labels, and wayfinding-style signage that benefits from rigid, angular letterforms. For longer text blocks, it performs best in short bursts such as subheads, pull quotes, or product callouts.
The faceted geometry reads as athletic and institutional, evoking uniforms, equipment markings, and utilitarian signage. Its sharp corners and compressed proportions create an assertive, no-nonsense tone that feels disciplined and mechanical. The overall impression is bold and confident, with a slightly retro, varsity-adjacent edge.
The design appears intended to translate a classic condensed, block-letter sans into a sharply faceted system, replacing curves with planar cuts for a tougher, more mechanical feel. Its consistent stroke weight and clipped geometry prioritize visual punch and compactness, aiming for strong recognizability in branding and display settings.
At display sizes the chamfers become a defining texture, creating a distinctive sparkle along edges and corners. In longer lines, the condensed spacing and tight counters can feel dense, so generous tracking or increased leading helps preserve clarity.