Serif Other Puru 2 is a regular weight, very narrow, medium contrast, upright, short x-height font.
Keywords: posters, headlines, book covers, packaging, editorial display, quirky, storybook, handwrought, vintage, whimsical, expressiveness, period flavor, theatricality, distinctiveness, pinched serifs, asymmetric, spiky terminals, uneven rhythm, tall ascenders.
A condensed serif with a tall, wiry silhouette and a slightly irregular, hand-drawn rhythm. Strokes show noticeable modulation and tapering, with sharp, pinched wedge-like serifs and occasional hooked or flared terminals that give letters a carved, inked feel. Capitals are narrow and statuesque, while lowercase forms include distinctive, narrow bowls and long ascenders/descenders; spacing and widths vary from glyph to glyph, reinforcing an intentionally uneven texture in lines of text.
Best suited to display settings where character is more important than neutrality: posters, headlines, book covers, and themed packaging. It can work for short editorial callouts or titling, but its condensed, animated details are most effective at moderate-to-large sizes where the tapered serifs and quirky terminals remain clear.
The overall tone is whimsical and slightly eccentric, with a vintage, storybook character. Its spiky serifs and uneven cadence add personality and a hint of the macabre or theatrical, making it feel more illustrative than purely typographic.
The design appears intended to reinterpret traditional serif structures through an intentionally irregular, decorative construction, emphasizing tall proportions, tapered strokes, and expressive terminals to create a distinctive, illustrative voice.
In running text the condensed proportions and lively terminals create strong vertical emphasis and a busy texture, especially around letters with tight counters (like e, a, and s) and narrow diagonals (like v, w, and x). Numerals follow the same narrow, tapered construction, with curved figures that lean into the font’s quirky, handwrought personality.