Serif Other Puba 7 is a light, very narrow, high contrast, upright, normal x-height font.
Keywords: headlines, book covers, posters, editorial, invitations, whimsical, bookish, victorian, eccentric, wry, expressive display, vintage flavor, literary tone, distinctive voice, spidery, elongated, flared, calligraphic, quirky.
A delicate, tall serif with pronounced vertical emphasis and sharp, high-contrast strokes. Serifs are small and often flared or wedge-like, with a slightly calligraphic, hand-drawn irregularity that gives the outlines a lively rhythm rather than rigid geometric consistency. Curves are narrow and taut, terminals can taper to fine points, and counters stay relatively tight, creating an airy but insistent texture in lines of text. Figures follow the same narrow, elegant construction, with thin joins and subtly varied widths that keep the set feeling expressive.
Best suited for display typography such as headlines, book and album covers, poster copy, and short editorial features where its narrow, high-contrast forms can be appreciated. It can also work for invitations or branding that wants a vintage or eccentric serif voice, especially when set with generous tracking and leading.
The overall tone feels literary and old-world, with a quirky, slightly theatrical edge. Its spidery elegance reads as antique and eccentric rather than formal, suggesting vintage ephemera, classic book titling, or whimsical storytelling.
The font appears designed to deliver an expressive, decorative serif voice that blends classic proportions with a deliberately idiosyncratic, hand-rendered flavor. Its goal seems to be memorable personality and vertical elegance rather than neutral, everyday text transparency.
In continuous text the strong vertical cadence and fine hairlines produce a distinctive, animated color that favors larger sizes. The design’s intentionally uneven, hand-touched character is most noticeable in the small asymmetries of curves and the varied flare of serifs and terminals.