Sans Normal Damas 7 is a light, normal width, low contrast, upright, tall x-height font visually similar to 'FF Dax' by FontFont (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, presentations, clean, modern, calm, neutral, friendly, legibility, neutrality, versatility, clarity, open apertures, humanist, rounded, airy, crisp.
A clean sans serif with soft, rounded stroke endings and gently modulated curves that keep the texture smooth and even. Proportions feel slightly condensed in the capitals, while the lowercase shows open counters and a tall x-height that supports clarity in running text. Bowls and circular forms are close to geometric but not rigid, with subtle humanist shaping in joins and terminals. Overall spacing appears generous, producing an airy rhythm in paragraphs and a tidy, consistent silhouette across letters and figures.
Well suited to interface copy, product text, and general editorial typography where a clean, neutral sans is needed. The open shapes and tall lowercase make it comfortable for longer passages, while the tidy caps and figures also work for labels, navigation, and light branding systems.
The tone is contemporary and restrained, aiming for an unobtrusive, approachable voice rather than a loud display personality. Its rounded details and open shapes give it a friendly, everyday feel suited to informational and editorial settings.
Designed to be a dependable, modern sans for everyday communication, balancing near-geometric roundness with subtle humanist softness. The emphasis appears to be on clarity, pleasant paragraph rhythm, and versatility across text and display sizes.
The sample text shows stable line color at larger sizes, with clear separation between letters and minimal visual noise. Numerals match the lowercase in apparent color and curvature, reading as straightforward and functional rather than stylized.