Sans Normal Kilos 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'John Sans' by Storm Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, energetic, modern, confident, direct, momentum, impact, clarity, modernity, utility, oblique, geometric, slanted, compact, punchy.
A slanted sans with a sturdy, compact build and rounded, geometric skeletons. Strokes stay largely uniform, producing a clean, low-contrast silhouette with smooth curves and crisp terminals. The proportions feel slightly condensed in the uppercase, while the lowercase shows a straightforward, single-storey construction where applicable (notably the “g”), keeping forms open and legible. Numerals are similarly robust and simple, matching the overall rhythm and forward-leaning stance.
Works best where impact and forward motion are desirable: short headlines, promotional copy, sports and event graphics, and bold brand statements. It can also serve as an attention-grabbing supporting italic in identity systems or packaging, especially at medium to large sizes where the compact forms and uniform stroke color stay crisp.
The overall tone is fast, assertive, and contemporary, with an italic angle that adds momentum and a confident, headline-ready presence. Its clean geometry reads as practical and no-nonsense, with a subtle athletic flavor that feels suited to dynamic messaging.
The likely intention is a modern, energetic italic sans that delivers strong visibility and a sense of speed while preserving clean, geometric readability across letters and figures.
The design maintains consistent weight across curved and straight strokes, giving a steady color in text. The slant is pronounced enough to communicate motion without becoming overly calligraphic, and the rounded bowls (especially in C, G, O, Q) reinforce a smooth, modern character.