Sans Normal Efgis 4 is a light, wide, low contrast, italic, normal x-height font visually similar to 'Maison Neue' by Milieu Grotesque (names referenced only for comparison).
Keywords: ui text, editorial, branding, packaging, posters, modern, clean, airy, approachable, sleek, modernization, clarity, friendliness, motion, minimalism, rounded, geometric, monoline, open apertures, soft terminals.
A slanted, monoline sans with rounded, geometric construction and smooth curve-to-stem joins. Proportions are notably broad, with generous internal counters and open apertures that keep forms clear at text sizes. Strokes stay even throughout, terminals are softly finished, and the overall rhythm is spacious with a calm, contemporary texture in paragraphs.
Well suited to interface copy, product and brand systems, and editorial layouts where a clean, contemporary sans is needed with a bit of forward motion. Its broad proportions and open forms can also work effectively in headlines, posters, and short marketing lines where spaciousness and legibility are priorities.
The design reads as modern and unobtrusive, with an airy, friendly tone created by its rounded shapes and open spacing. The slant adds a sense of motion and informality without becoming decorative, making the voice feel contemporary and accessible.
Likely intended as a contemporary everyday sans that combines geometric roundness with a subtle slanted stance for a more dynamic voice. The consistent stroke treatment and open shapes suggest a focus on clarity and a polished, modern reading texture across both display and text settings.
Figures are simple and rounded, matching the letterforms’ circular logic; curved characters maintain smooth continuity while straight strokes keep a crisp, minimal presence. The sample text shows stable word shapes and an even grayscale, with clarity coming from the open counters and consistently gentle curvature.