Sans Normal Ammed 7 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Sans Beam' by Stawix, 'Nuno' by Type.p, and 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: ui labels, branding, headlines, signage, posters, modern, neutral, clean, friendly, corporate, versatility, legibility, modernity, clarity, system design, geometric, rounded, open, crisp, even.
A geometric sans with broad, open counters and smooth, rounded curves paired with straight, clean terminals. Strokes are even and sturdy, producing a clear, high-clarity silhouette at display sizes. Proportions feel generous horizontally, with circular forms (C/O/Q) reading as near-monoline geometry and diagonals (V/W/X/Y) kept crisp and stable. Lowercase shapes are simple and contemporary, with single-storey a and g and minimal modulation, giving the alphabet a consistent, uncluttered rhythm.
Well-suited to interface labels, product and brand systems, and other contexts needing a neutral, contemporary sans with strong legibility. Its broad forms and open counters work well for headlines and signage where clarity at a distance matters, and it can also support short-to-medium text in clean layouts when ample spacing is available.
The overall tone is modern and straightforward, with a calm, dependable presence. Its rounded geometry adds approachability without becoming playful, keeping the voice professional and broadly usable. The wide stance and open shapes convey clarity and confidence.
The design appears intended as a versatile, contemporary geometric sans that prioritizes clarity, even color, and broad applicability. The simplified lowercase construction and open, rounded forms suggest a focus on accessible, modern communication across digital and print uses.
Round letters maintain uniform curvature, while corners and joins stay clean and unsentimental, avoiding calligraphic cues. Numerals appear clear and contemporary with straightforward construction and strong legibility in the sample text. The design reads best when given breathing room, where its width and open apertures can contribute to an airy, stable texture.