Sans Normal Amnem 11 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'URW Grotesk' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, branding, signage, presentations, editorial, modern, clean, friendly, neutral, technical, legibility, versatility, clarity, modern utility, interface-ready, geometric, open apertures, round counters, even rhythm, high legibility.
This is a clean sans with largely geometric construction and smooth, round curves. Strokes are even and consistent, with minimal modulation, and terminals are mostly straight-cut for a crisp finish. Uppercase forms are broad and steady with generous counters (notably in O, Q, and D), while lowercase shapes keep a simple, contemporary structure with a single-storey a and g. Apertures in letters like C, S, and e are open, supporting clarity, and the numerals are straightforward with clear distinctions and balanced proportions.
It works well for interface typography, product branding, and wayfinding where clarity and consistency matter. The wide, open forms and uncomplicated numerals also make it suitable for dashboards, packaging, and general editorial use when a modern, unobtrusive voice is desired.
The overall tone is modern and approachable, combining a neutral, utilitarian backbone with soft, rounded shapes that feel friendly rather than rigid. It reads as contemporary and dependable, with a subtle tech/UX sensibility suited to clean interfaces and clear messaging.
The design appears intended as a versatile everyday sans that prioritizes legibility and a calm, contemporary feel. Its geometric underpinning and simplified lowercase suggest a focus on clean reproduction across screens and print while remaining friendly in tone.
Spacing and rhythm appear even in the sample text, creating smooth text color without sharp spikes or overly tight joins. The design favors simple silhouettes and clear interior spaces, which helps maintain readability at both display and text sizes.