Sans Normal Wudom 2 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: posters, packaging, headlines, labels, branding, handmade, rustic, playful, quirky, casual, handcrafted texture, analog print, friendly display, casual branding, rough edges, inked, irregular, organic, chunky.
A chunky sans with visibly rough, inked outlines and softly irregular stroke edges that mimic hand-printed or brush-stamped lettering. Letterforms lean on simple, rounded geometry for bowls and counters, but with uneven contours and slight width variation that keep the rhythm lively. Strokes stay fairly even in thickness, with subtly blunted terminals and a compact, sturdy silhouette that reads clearly at display sizes. The texture is consistent across caps, lowercase, and numerals, giving the set a cohesive, deliberately imperfect finish.
Best suited to short-to-medium display text where the textured edges and sturdy shapes can be appreciated—posters, packaging, café or market signage, product labels, and brand marks needing a handcrafted feel. It can also work for pull quotes or section headings in editorial layouts when paired with a cleaner text face.
The font conveys a handmade, approachable tone—part craft, part casual signage—mixing friendliness with a lightly rugged texture. Its imperfect edges and bouncy proportions add personality without becoming chaotic, making it feel informal, warm, and slightly whimsical.
The design appears intended to bring the charm of analog printing into a digital font: clean, readable forms enlivened by controlled roughness and organic variability. It prioritizes personality and tactile presence over pristine uniformity.
Round characters such as O, Q, and 0 show a softly swollen, ink-trap-like edge quality, while diagonals (V, W, X) and straight stems retain a stamped, slightly wobbly contour. Numerals are bold and simple, matching the same textured perimeter, which helps maintain stylistic unity in mixed text.