Serif Flared Guri 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Whitney' by Hoefler & Co., 'Akwe Pro' by ROHH, 'Comenia Sans' by Suitcase Type Foundry, and 'Rehn Condensed' by moretype (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, sportswear, sporty, vintage, dynamic, assertive, playful, display impact, retro flavor, athletic tone, attention capture, flared, wedge serif, ink-trap feel, tapered, compact apertures.
A heavy, right-leaning serif design with wedge-like, flared terminals that broaden at stroke ends rather than forming flat slabs. Strokes are robust and mostly even, with gentle tapering and soft curvature that keeps counters rounded and compact. The letterforms show a lively, slightly irregular rhythm—seen in the swelling joins and angled cut-ins—creating a bold, sculpted texture in text. Lowercase includes single-storey a and g, a narrow, arched n, and an energetic f with a prominent top hook; figures are sturdy and rounded with consistent weight and a forward slant.
Best suited to headlines and display applications where the flared terminals and bold, leaning stance can read as intentional character. It can work well for branding, packaging, and campaign-style graphics that want a retro-sport or collegiate energy. In longer text, it is likely strongest in short bursts (taglines, callouts, pull quotes) where the dense texture remains clear.
The overall tone feels energetic and punchy, combining a vintage, poster-like confidence with an athletic, fast-moving slant. Its chunky forms and flared endings give it a friendly toughness—more spirited than formal—suited to attention-grabbing messaging.
The design appears intended to deliver maximum impact through a strong italic stance and distinctive flared serif shaping, evoking classic advertising and sports display typography. Its forms prioritize bold presence and rhythmic motion over quiet neutrality.
The forward slant is pronounced and consistent across caps, lowercase, and numerals, and the flared endings create a distinctive “carved” silhouette at larger sizes. Tight apertures and dense internal spaces make the texture feel bold and compact, especially in all-caps settings.