Sans Normal Pomiw 11 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Flinders' by Eko Bimantara; 'Galvani' by Hoftype; 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core; and 'Byker' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, modern, approachable, impact, approachability, simplicity, brand voice, rounded, soft corners, chunky, sturdy, bubbly.
A heavy, rounded sans with broad, compact letterforms and smooth curves. Strokes are consistently thick with minimal modulation, and terminals tend to be softly squared or gently rounded rather than sharp. Counters are open and generous for the weight, with circular forms (O, o, 0) reading as sturdy, near-elliptical shapes. The lowercase shows a single-storey a and g, a short-armed t, and generally simple, geometric constructions that prioritize bold clarity over fine detail.
This font is well suited to headlines, posters, and attention-grabbing display settings where strong shapes and a friendly voice are desirable. It can work for branding and packaging that needs warmth and impact, and for short signage or labels where bold, rounded forms improve quick recognition.
The overall tone is friendly and confident, with a slightly playful, bubbly presence. Its soft corners and stout proportions make it feel approachable and contemporary, leaning toward informal branding rather than austere corporate minimalism.
The design appears intended as a bold, approachable display sans that combines geometric simplicity with softened edges for a welcoming feel. It prioritizes high visual impact and clear silhouettes in large-scale typography while keeping the character set feeling casual and contemporary.
The numerals match the same rounded, heavyweight logic, with clean silhouettes that hold up well at large sizes. Tight interior spaces are managed with wide counters and clear joins, giving the design a solid, poster-ready rhythm even in dense text.