Sans Superellipse Rukuv 7 is a regular weight, narrow, high contrast, upright, normal x-height font.
Keywords: headlines, magazine, branding, posters, packaging, elegant, editorial, dramatic, modernist, fashion, compact impact, editorial display, luxury branding, modern refinement, vertical stress, flare terminals, tall proportions, crisp rhythm, sculpted curves.
A tall, condensed display face with pronounced thick–thin contrast and predominantly vertical stress. Curves are drawn with smooth, superelliptic rounding and tight apertures, while stems read as firm, straight columns. Terminals are mostly clean and serifless but often finish with subtle flares or tapered cuts, giving counters a sculpted, chiseled feel. The rhythm is vertical and even, with narrow sidebearings and a slightly variable letterfit that emphasizes a sleek, columnar texture in text.
Best suited to headlines, decks, pull quotes, and logotypes where its condensed width and contrast can create strong hierarchy. It also fits fashion, beauty, and cultural branding, as well as packaging and poster work that benefits from a sleek, high-impact texture.
The overall tone is refined and theatrical, balancing modern minimalism with a couture, magazine-like sharpness. Its high-contrast strokes and tall silhouettes create a sense of luxury and drama without resorting to overt ornament.
The design appears intended to deliver a contemporary high-contrast look in a compact footprint, combining rounded-rectangle curves with clean, serifless endings. Its narrow proportions and sculpted stroke modulation suggest a focus on editorial display settings and sophisticated branding.
The numerals and capitals appear especially poster-ready, with simplified forms that keep the silhouette crisp at large sizes. The lowercase maintains a restrained, editorial character—readable but clearly optimized for impact rather than long-form comfort.