Sans Superellipse Rulub 5 is a regular weight, narrow, high contrast, upright, tall x-height font.
Keywords: headlines, branding, posters, editorial, packaging, modernist, elegant, fashion, architectural, display focus, editorial tone, vertical emphasis, geometric clarity, contrast drama, condensed, high-contrast, geometric, refined, crisp.
This typeface is a condensed, high-contrast sans with a strongly vertical posture and a rhythm built from straight stems paired with softened, rounded-rectangle curves. Many forms favor flat terminals and hairline crossbars, creating sharp internal white space and a crisp, print-like sheen. Round letters such as O and Q read as tall superelliptical ovals, while verticals stay firm and uniform, giving the design a disciplined, columnar texture. Lowercase proportions are generous for the x-height, with simplified, upright shapes that keep counters open despite the narrow set width.
It performs best in display contexts where its condensed width and sharp contrast can create impact—magazine headlines, fashion and beauty branding, poster typography, and refined packaging. Short-to-medium setting sizes in controlled layouts will showcase the elegant vertical cadence and sculpted curves most effectively.
The overall tone is cool, polished, and editorial—more runway and magazine masthead than utilitarian signage. Its high-contrast strokes and tall, sculpted rounds create an elegant, slightly dramatic voice that feels contemporary and design-forward.
The letterforms suggest an intention to merge geometric, superelliptical construction with a high-contrast, editorial finish, optimizing for tall, narrow compositions and a distinctive headline texture. The result is a modern display sans that prioritizes elegance and visual drama over neutrality.
The design relies on extreme contrast between heavy verticals and very light horizontals, which becomes most pronounced in letters like E, F, T, and in the numerals. In text, this produces a distinctive striped texture and a sense of speed and height; spacing appears intentionally tight to reinforce the condensed, headline-driven character.