Serif Normal Milah 3 is a bold, normal width, high contrast, upright, normal x-height font visually similar to 'Benton Modern' and 'Moderno FB' by Font Bureau, 'ITC Century' by ITC, and 'Scotch' by Positype (names referenced only for comparison).
Keywords: book text, editorial, headlines, magazines, academic, formal, traditional, literary, authoritative, reading, classic tone, editorial voice, print tradition, typographic authority, bracketed serifs, oldstyle numerals, calligraphic contrast, vertical stress, flared terminals.
A robust serif face with pronounced thick–thin modulation and bracketed, slightly tapered serifs. Curves show a mostly vertical stress, with rounded joins and smooth transitions into strong stems. Proportions are moderately wide with generous capitals and a steady rhythm in text; counters are open but firmly bounded by the weight. Several lowercase forms show gently calligraphic shaping (notably the two-storey a and g), and the figures appear as oldstyle numerals with ascenders and descenders that create a lively texture in running text.
Well-suited to book typography, long-form editorial layouts, and magazine text where a classic serif texture is desired. The strong contrast and sturdy stems also make it effective for headlines, section openers, and pull quotes, especially in print-oriented or heritage-branded contexts.
The overall tone is traditional and formal, with an editorial seriousness that reads as confident and established. Its high-contrast strokes and classic serif construction evoke book typography and institutional publishing rather than casual or contemporary display styling.
The design appears intended as a conventional, highly legible serif for reading, balancing classic proportions with emphatic contrast to provide authority and clear typographic color. The oldstyle figures and calligraphic inflections suggest an aim toward traditional publishing and refined editorial composition.
The ampersand is compact and weighty, and punctuation/dots are round and assertive, matching the strong stem weight. Diagonals in letters like V, W, and X remain crisp and sturdy, helping the face hold up at larger sizes while maintaining a refined, print-like character.