Slab Square Tota 10 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Osiris' by Berthold, 'Vigor DT' by DTP Types, 'FF Kievit Slab' by FontFont, 'Open Serif' by Matteson Typographics, and 'Amasis' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, confident, sporty, retro, punchy, assertive, impact, momentum, display emphasis, brand voice, headline power, blocky, bracketless, oblique, compact counters, sturdy.
A heavy oblique slab-serif with broad proportions and strongly flattened terminals. Strokes stay largely even in weight, with square-shouldered slabs and minimal modulation, creating a dense, poster-like texture. The letterforms are built from robust, slightly condensed internal spaces and large, confident curves (notably in round letters and numerals), while the overall rhythm leans forward with consistent italic energy and firm baseline presence.
Best suited to large-scale typography where weight and slant can do the work—headlines, posters, signage, and bold callouts. It also fits sports identities, retro-inspired branding, and packaging fronts where a compact, forceful word shape is desirable. For longer text, it will be most effective in short bursts such as subheads or emphasis lines.
The tone is bold and energetic, with a classic athletic and mid-century advertising feel. Its slanted stance and chunky slabs convey momentum and confidence, reading as direct, loud, and attention-seeking rather than delicate or formal.
The font appears designed to deliver maximum impact with a forward-leaning, athletic voice, combining sturdy slab serifs with a simplified, blocky construction for strong readability at display sizes.
The design favors impact over airiness: apertures and counters are relatively tight, and the heavy slabs can visually merge at smaller sizes. Numerals match the letter weight closely and share the same squared-off, high-impact construction, helping headings and price/score-style settings feel cohesive.