Slab Contrasted Ihvy 3 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Macklin' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, retro, bold, assertive, headline, impact, motion, retro branding, display clarity, authority, chunky, bracketed, ink-trap, rounded, compact.
A heavy italic slab serif with broad, chunky proportions and strongly bracketed slabs. Strokes show clear modulation, with rounded joins and a generally soft, slightly compressed interior space that keeps counters tight at display sizes. Terminals and serifs are blunt and substantial, and several joins show subtle notches or ink-trap-like cuts that help keep shapes open in dense areas. The overall rhythm is energetic and forward-leaning, with sturdy verticals and confident, weighty horizontals that read strongly in both caps and lowercase.
This font is best suited to headlines, posters, and bold branding where an italic slab serif can deliver immediate impact. It works well for sports and automotive-themed graphics, event promotions, packaging, and logotype-style wordmarks where a confident, retro-leaning voice is desired. For longer text, it will perform most effectively at larger sizes where the tight counters and heavy weight can breathe.
The tone is bold and extroverted, with a retro, athletic flavor that suggests speed and impact. Its weight and slanted stance give it a punchy, competitive feel, while the softened corners keep it approachable rather than harsh. Overall it reads as confident, promotional, and built to grab attention.
The design appears intended to combine the authority of a slab serif with the motion of an italic display face, creating a high-impact style for promotional typography. Its bracketed slabs and subtle cut-ins at joins suggest an effort to maintain clarity in dense, heavy forms while preserving a punchy, vintage-forward character.
Capitals feel especially blocky and stable, while the lowercase introduces more movement through rounded bowls and tight apertures. Numerals are stout and display-oriented, matching the same heavy slabs and italic momentum for consistent color in mixed alphanumeric settings.