Sans Normal Dogay 12 is a light, wide, low contrast, upright, normal x-height font.
Keywords: ui text, web typography, branding, editorial, signage, clean, modern, friendly, neutral, airy, clarity, versatility, modernity, simplicity, geometric, monoline, open apertures, rounded, minimal.
A clean sans with monoline strokes and smoothly drawn, circular curves. Round letters (O, C, G, Q) read as near-elliptical with consistent curvature, while straighter letters keep crisp terminals without any serif treatment. Counters are generous and apertures stay open, giving the face an airy rhythm in text. The lowercase uses a single-storey a and g, with simple, compact joins and a generally even color across lines of copy.
This font suits interface copy, product sites, and general-purpose web typography where clarity and a contemporary feel are needed. It also works well for branding systems and editorial layouts that favor a clean, geometric sans, and it can perform in signage or wayfinding when set with ample tracking.
The overall tone is modern and approachable, with a calm, neutral voice rather than a loud or stylized personality. Its rounded construction and open shapes feel friendly and clear, making it suitable for contemporary digital and brand-forward settings.
The design appears intended as a versatile, modern sans that prioritizes clean geometry, open readability, and a restrained, minimal surface. Its simplified lowercase forms and consistent stroke behavior suggest a focus on straightforward communication across a range of everyday design contexts.
Figures follow the same smooth, low-detail construction as the letters, with rounded bowls and uncomplicated diagonals. Spacing appears comfortable in running text, supporting a steady, uncluttered reading flow at display and intermediate sizes.