Sans Normal Abbab 10 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Innova' by Durotype and 'Tenorite' by Microsoft Corporation (names referenced only for comparison).
Keywords: ui design, branding, advertising, headlines, posters, modern, clean, friendly, dynamic, approachable, clarity, modernity, readability, motion, humanist, open apertures, rounded terminals, slanted, airy.
This typeface is a slanted sans with smooth, round construction and even stroke weight. Curves are broad and elliptical, while joins and terminals stay clean and softly finished rather than sharply cut. The proportions feel open and readable, with generous counters and clear interior space in letters like a, e, and g. Overall spacing reads a touch roomy, giving the line a light, breathable rhythm even at larger display sizes.
It works well for UI labels, product marketing, and brand systems that need a clean sans with added momentum from the slant. The open shapes and steady stroke weight also suit short-to-medium text in captions, callouts, and editorial subheads where a contemporary, friendly tone is desired.
The slant and rounded shapes create a contemporary, upbeat tone that feels informal without becoming playful or quirky. It communicates a straightforward, personable voice suited to modern interface and brand settings, balancing clarity with a gentle sense of motion.
The design appears intended to provide a modern italic sans that remains highly legible while adding energy through consistent slant and rounded geometry. It prioritizes clean curves, open counters, and an even texture for versatile use across digital and print applications.
Round forms such as O and Q appear quite circular and smooth, and the italic angle is consistent across letters and figures. Numerals follow the same simple, open construction as the letters, keeping the set visually cohesive for mixed alphanumeric use.