Sans Normal Arbis 5 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui text, brand identity, editorial, packaging, signage, friendly, modern, approachable, calm, clean, approachability, clarity, contemporary tone, everyday usability, rounded, soft, open, spacious, humanist.
A rounded sans with soft terminals and gently modulated curves, combining near-circular bowls with subtly flattened verticals. Proportions feel generous and a bit expanded, producing wide counters and comfortable spacing, while joins stay smooth and uncomplicated. Uppercase forms are simple and sturdy, with slightly tapered strokes in places that keep the texture from looking mechanical. The lowercase shows single‑storey a and g, a short-armed r, and overall open apertures that maintain clarity in running text. Numerals are similarly rounded and even, with friendly curves and consistent stroke behavior across the set.
It suits interface copy and product experiences where a friendly, non-threatening voice is needed, and it also performs well in branding and packaging that benefit from soft, rounded forms. In editorial settings it can handle short-to-medium passages cleanly, and its broad, open shapes make it serviceable for signage and display applications where quick recognition matters.
The overall tone is friendly and contemporary, projecting an easygoing, approachable voice rather than a formal or technical one. Its rounded geometry and open shapes give it a warm, conversational feel that reads as modern and unpretentious.
The design appears intended to deliver a modern, rounded sans for everyday communication—balancing clean geometry with humanist softness to stay readable while sounding approachable. It prioritizes open counters, smooth curves, and uncomplicated construction for consistent performance across headings and text.
The font maintains a steady rhythm across mixed-case text, with smooth curves and consistent interior spaces that help paragraphs feel airy. The letterforms avoid sharp corners, which keeps headlines looking soft and inviting while preserving straightforward legibility.