Sans Faceted Asva 7 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Ramsey' by Associated Typographics, 'Mako' by Deltatype, 'Diamante EF' by Elsner+Flake, 'Diamante Serial' by SoftMaker, and 'TS Diamante' by TypeShop Collection (names referenced only for comparison).
Keywords: sports branding, team jerseys, posters, headlines, logos, athletic, industrial, assertive, retro, tough, impact, ruggedness, athletic tone, geometric unity, signage clarity, blocky, angular, chamfered, octagonal, compact.
A heavy, all-caps-forward display sans built from straight strokes and clipped corners rather than true curves. The forms rely on chamfered, octagonal geometry with flat terminals, producing a faceted silhouette across rounds like O/C/G and numerals. Counters are compact and squarish, joins are blunt, and the overall texture is dense and solid, with minimal internal detailing. Lowercase echoes the same block construction with simplified bowls and short, sturdy extenders; the figures match the set’s squared-off, sign-painter/jersey-like construction.
Best suited to high-impact display work such as sports branding, team merchandise, jersey numbers, event posters, and bold headlines. It can also serve for compact logos or labels where a rugged, engineered look is desired, especially when set large with generous tracking.
The faceted blocking and hard corners give a bold, no-nonsense tone associated with athletics, machinery, and rugged branding. It reads confident and loud, with a slightly retro scoreboard or varsity flavor that feels built for impact rather than nuance.
The design appears intended to translate the feel of varsity/athletic lettering into a rigid, faceted system that stays crisp in solid fills. By replacing curves with planar cuts and keeping counters compact, it prioritizes punchy silhouettes and uniform, emblematic shapes for branding and numbering.
In text settings the tight apertures and angular bowls create a dark rhythm and strong horizontal bands, so spacing and size matter for clarity. The design’s consistent corner cuts unify the alphabet and numerals, making it especially cohesive in short, punchy phrases and stacked headlines.