Sans Normal Goman 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Bronkoh' by Brink, 'FF Zwo' by FontFont, 'Akwe Pro' by ROHH, and 'Obvia' by Typefolio (names referenced only for comparison).
Keywords: ui text, editorial, branding, packaging, signage, modern, clean, informal, dynamic, friendly, approachability, modernity, readability, warmth, motion, slanted, humanist, open apertures, rounded terminals, soft curves.
A slanted sans with smooth, rounded curves and gently tapered strokes that keep the texture light and even. Uppercase forms are simple and open, with wide bowls and clear counters, while the lowercase shows a humanist rhythm with single-storey shapes (notably the a and g) and generous apertures. Terminals are mostly rounded or softly cut, giving strokes a fluid, slightly calligraphic finish without sharp contrast. Numerals follow the same easy, open construction, with a clear, looping 8 and a straightforward 1 with an angled top.
Well-suited to interface text, product branding, and editorial applications where a modern sans voice is needed with a warmer, more personal tone. Its open shapes and even color make it comfortable for short-to-medium passages, while the slanted stance works especially well for emphasis, pull quotes, and marketing headlines.
The overall tone is contemporary and approachable, balancing a crisp sans structure with a casual, conversational slant. It reads as friendly and energetic rather than formal, with a gentle, editorial feel.
The design appears intended to provide a legible, contemporary sans that feels more human and animated through its consistent slant and rounded detailing. It aims for versatility across text and display sizes while projecting a friendly, modern character.
The slant is consistent across uppercase, lowercase, and figures, creating a cohesive forward motion. Curves dominate the design, and the open interiors help maintain clarity in running text while preserving a soft, relaxed personality.