Sans Normal Okrul 4 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Intervogue' and 'Intervogue Soft' by Miller Type Foundry and 'Prossimo' by Studio Sun (names referenced only for comparison).
Keywords: headlines, ui text, branding, signage, posters, modern, friendly, confident, clean, utilitarian, clarity, versatility, modernity, approachability, rounded, geometric, high x-height, open counters, compact.
A robust sans with largely geometric construction and rounded curves, paired with flat, squared terminals. Strokes are even and steady, producing a solid, dense color on the page. The lowercase shows a relatively high x-height with compact ascenders and descenders, helping forms stay clear at smaller sizes. Counters are open and circular, and joints are handled cleanly without visible modulation, giving the face a crisp, contemporary rhythm.
It performs well in headlines and short blocks where strong presence and simple shapes are desirable. The high x-height and open counters also make it a good option for UI text, labels, and signage that need quick recognition. In branding, it can project a contemporary, friendly clarity without feeling overly stylized.
The overall tone is modern and approachable, with a straightforward, confident presence. Its rounded geometry and sturdy weight feel friendly rather than technical, while the even texture keeps it practical and businesslike. The result reads as a contemporary general-purpose sans suited to clear, no-nonsense messaging.
The design appears intended as a clean, contemporary workhorse sans that prioritizes legibility and an even texture, while leaning on geometric round forms for approachability. It balances sturdy strokes with simple, familiar silhouettes to stay versatile across display and interface contexts.
Spacing appears balanced for continuous text, creating an even typographic gray without overly tight fit. The numerals and capitals share the same sturdy, geometric logic, reinforcing a consistent voice across UI-like labeling and headline settings.