Sans Normal Asmob 7 is a regular weight, normal width, low contrast, upright, short x-height font visually similar to 'Gill Sans', 'Gill Sans MT', 'Gill Sans MT Cyrillic', 'Gill Sans MT Greek', 'Gill Sans MT WGL', and 'Gill Sans Nova' by Monotype (names referenced only for comparison).
Keywords: ui text, body text, product design, signage, presentations, modern, clean, neutral, friendly, straightforward, clarity, versatility, modernity, neutral voice, functional design, geometric, monolinear, open counters, rounded forms, crisp terminals.
A clean, geometric sans with monolinear strokes and broadly circular bowls. Uppercase forms are simple and sturdy, with even rhythm and generous interior space in letters like C, O, and G. Lowercase shapes keep a compact vertical profile, with short extenders and round dots on i and j; counters remain open and legible even at smaller sizes. Terminals are crisp and largely straight, while joins stay smooth and uncluttered, giving the design a calm, consistent texture across words and numerals.
This font suits everyday typography where clarity and consistency matter: UI labels, dashboards, product interfaces, and general-purpose editorial layouts. Its clean construction and open shapes also make it a solid choice for signage, wayfinding, and presentation typography where quick recognition is important.
The overall tone is modern and neutral, with a subtle friendliness from its rounded forms and open counters. It reads as practical and approachable rather than expressive or decorative, making it feel at home in contemporary interface and brand contexts.
The design appears intended as a versatile, general-purpose sans that prioritizes clear silhouettes, even color, and predictable spacing for comfortable reading. Its geometric undercurrent suggests a goal of contemporary simplicity without drawing attention away from the content.
The proportions lean slightly geometric, with a notably round ‘o’ and balanced, near-circular bowls in letters such as b, d, p, and q. Numerals appear straightforward and workmanlike, matching the letterforms’ even stroke weight and clear silhouettes.