Sans Superellipse Jidut 7 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, logos, kids media, playful, chunky, friendly, retro, cartoonish, display impact, approachability, retro charm, whimsy, rounded, soft corners, bulbous, bouncy, compact counters.
A heavy, rounded sans with inflated, superellipse-like forms and softly squared curves. Strokes are consistently thick with gentle modulation and frequent notch-like joins, creating an organic, slightly wavy edge rather than crisp geometry. Counters tend to be small and rounded, and terminals are blunt, contributing to a compact, punchy texture. Overall spacing feels sturdy and headline-oriented, with a lively rhythm caused by subtle asymmetries and varying internal shapes across glyphs.
Best suited for short, high-impact text such as headlines, posters, and brand marks where its bold, rounded shapes can carry personality. It also works well on playful packaging and entertainment-oriented graphics, especially when set with generous line spacing and not pushed to very small sizes.
The tone is upbeat and approachable, with a toy-like, hand-molded character that reads as fun rather than formal. Its chunky silhouettes and soft corners evoke a retro display mood, suitable for cheerful messaging and informal branding.
Designed to deliver an immediate, friendly display voice through chunky, rounded construction and slightly irregular detailing, prioritizing personality and silhouette over neutral readability.
The font’s strong ink presence and tight counters make it most comfortable at larger sizes, where the internal shapes open up and the quirky joins become a feature. Numerals match the same swollen, rounded logic and feel consistent with the letterforms.