Slab Rounded Guma 12 is a light, narrow, low contrast, upright, short x-height font.
Keywords: branding, packaging, book covers, posters, invitations, folksy, whimsical, friendly, storybook, handcrafted, add warmth, feel handmade, stand out, stay readable, rounded, soft serifs, bouncy, quirky, lively.
A lightly weighted serif with soft, slab-like feet and subtly rounded terminals. Strokes stay fairly even in thickness, with gentle swelling rather than sharp contrast, and the outlines feel slightly irregular in a deliberate, hand-drawn way. Proportions are compact with a modest x-height and relatively tall ascenders/descenders, giving a buoyant vertical rhythm. Counters are open and simple, and many joins and terminals end in small curls or hooked flicks that add texture without becoming overly ornate.
Well-suited to branding and packaging that want a friendly, crafted personality, as well as book covers, posters, and editorial headlines where charm is a priority. It can also work for short passages such as pull quotes or captions when you want a warm, distinctive texture without heavy contrast.
The overall tone is playful and approachable, with a storybook and handmade character. Its rounded slabs and tiny curls create a warm, informal voice that feels personable rather than formal or technical.
Likely designed to blend a sturdy, slab-serif foundation with rounded, hand-rendered quirks for an inviting, characterful reading experience. The consistent stroke weight and soft terminals suggest an emphasis on warmth and personality over strict geometric precision.
The numerals echo the same quirky construction, with curled details and slightly uneven geometry that keeps the texture lively. In running text the baseline rhythm remains consistent, while the small terminal gestures add a gentle sparkle best appreciated at display and subhead sizes.