Sans Superellipse Umdi 3 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Kabyta' by Agny Hasya Studio, 'Block Capitals' by K-Type, and 'Logik' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, tech, futuristic, industrial, sporty, utilitarian, impact, modernity, clarity, tech aesthetic, branding strength, square-rounded, blocky, geometric, compact, stencil-like.
A heavy, geometric sans built from squared-off, superellipse-like forms with generously rounded corners. Strokes are uniform and solid, with broad horizontals and verticals creating a compact, engineered texture. Counters tend toward rounded rectangles, and many joins are softened rather than sharp, giving the design a “molded” look. The lowercase follows the same rectilinear logic, with single-storey shapes and simplified terminals; overall spacing reads tight-to-moderate for a dense, impactful line.
Best suited for short, high-impact settings such as headlines, posters, logos, and product branding where its chunky geometry can read clearly. It also fits UI/display moments like dashboards, game titles, tech promotions, and sports or automotive-themed graphics, especially at medium to large sizes.
The font projects a modern, technical attitude—confident, robust, and slightly sci‑fi. Its rounded-square geometry feels industrial and optimized, suggesting speed, equipment labeling, and digital interfaces rather than literary warmth.
Likely designed to deliver a strong, contemporary display voice rooted in rounded-rectangle geometry—prioritizing presence, consistency, and an engineered rhythm over delicate detail.
The design language is highly consistent across caps, lowercase, and numerals, favoring straight segments and softened corners over true circular bowls. Several glyphs emphasize cut-in apertures and squared counters, which adds a subtle stencil/display flavor and reinforces the mechanical tone at larger sizes.