Sans Normal Lurip 11 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'AG Royal' by Berthold; 'Neue Haas Unica' and 'Neue Haas Unica Paneuropean' by Linotype; 'Meutas' by Trustha; 'URW Grotesk' by URW Type Foundry; and 'Clinto', 'Inovasi', and 'Osande TXT' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, punchy, energetic, confident, playful, impact, momentum, modernity, approachability, display focus, oblique, slanted terminals, rounded forms, heavy rhythm, compact counters.
This typeface is a heavy oblique sans with rounded construction and a strong, forward-leaning stance. Strokes are thick and largely uniform, with smooth curves and softly rounded joins that keep the overall texture cohesive. Counters are relatively tight in letters like a, e, and s, while round shapes (o, 0) stay full and stable, producing a dense, high-impact color on the page. Uppercase forms are broad and simplified, and the lowercase shows single-storey a and g, contributing to an informal, contemporary feel. Numerals are sturdy and weighty, matching the letters closely in width and mass for consistent set text and display use.
Best suited to large sizes where its dense weight and slanted stance can carry headlines, posters, and bold brand statements. It can work well for sports and lifestyle identities, event graphics, packaging callouts, and attention-focused signage. For longer passages, it will be most comfortable when given generous size and spacing to counterbalance the tight internal apertures.
The overall tone is assertive and kinetic, with the oblique angle adding motion and urgency. Its rounded geometry prevents it from feeling harsh, leaning instead toward an approachable, sporty confidence. The heavy rhythm reads as attention-grabbing and promotional, suited to messaging that needs to feel bold and immediate.
The design appears intended to deliver maximum impact with a streamlined, modern silhouette—combining a heavy sans structure with an oblique angle for momentum. Rounded forms and simplified shapes suggest a goal of staying friendly and legible while still reading as loud and promotional.
Spacing appears tuned for display impact: the heavy weight and compact counters create a solid block of text, while the slant emphasizes forward movement in headlines. Diagonals (such as in V, W, X, Y) are particularly dominant, reinforcing the energetic character.