Sans Normal Arram 2 is a light, wide, low contrast, upright, normal x-height font.
Keywords: ui text, editorial, branding, presentations, signage, clean, modern, friendly, neutral, airy, clarity, modernity, versatility, simplicity, geometric, open, rounded, minimal, crisp.
A clean sans with predominantly circular and elliptical construction and smooth, continuous curves. Strokes are even and slender, with open apertures and generous internal counters that keep forms legible. Terminals are simple and unembellished, and the overall spacing feels relaxed, producing an airy texture in text. The lowercase shows straightforward, contemporary shapes (single-storey forms where applicable) with round dots and a stable, upright stance; numerals follow the same simple, rounded logic with clear differentiation.
Well-suited to user interfaces, dashboards, and product copy where a clean, unobtrusive sans is needed. It also works for editorial and presentation typography that benefits from an open, modern texture, and for contemporary branding and environmental/signage applications that favor simple geometry and clarity.
The tone is modern and approachable, with a calm neutrality that avoids strong stylistic affectation. Its round geometry and open forms read as friendly and contemporary, suitable for clear communication rather than display-driven personality.
Likely designed as a general-purpose, contemporary sans that prioritizes clarity and a smooth, geometric finish. The emphasis appears to be on creating an easy-reading, modern voice with open forms and a consistent, minimal construction that performs reliably across common text and interface settings.
In continuous text, the even stroke and open counters create a consistent rhythm, while the rounder letters (like O/C/e) anchor the look with a geometric softness. Diagonals and joints remain crisp, helping the font retain clarity at larger sizes and in clean layouts.