Sans Normal Vidod 6 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'FS Industrie' by Fontsmith (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sporty, energetic, friendly, modern, confident, impact, momentum, clarity, approachability, rounded, soft corners, compact counters, sturdy, smooth curves.
The design is a slanted sans with rounded terminals, compact counters, and smooth, continuous curves. Strokes are consistently heavy with minimal contrast, and the joins are clean and sturdy, producing a strong, even color on the line. Proportions feel slightly condensed with a stable cap height and a straightforward, modern skeleton; forms like the bowls and rounds are broadly circular, and corners are softened rather than sharp. Numerals match the letterforms with similarly rounded geometry and a forward-leaning stance.
This font suits headlines, brand marks, packaging callouts, posters, and digital UI moments that need emphasis such as buttons, banners, and sports or lifestyle promotions. It also works well for short editorial pulls, event titles, and social graphics where a bold, forward-leaning sans can add motion and presence. For longer paragraphs, it is likely best used selectively as a secondary emphasis style rather than as the primary text face.
This font projects an energetic, sporty tone with a friendly, contemporary feel. The rightward slant and thick, confident strokes add urgency and momentum, while the rounded construction keeps it approachable rather than aggressive. Overall it reads as upbeat, promotional, and action-oriented.
The letterforms appear designed to deliver high impact at a glance while maintaining smooth readability in short-to-medium text. The combination of a pronounced slant, heavy strokes, and rounded shaping suggests an intention to feel fast and contemporary without becoming harsh. It is built to hold together in display settings where a strong, unified typographic voice is needed.
The italic angle is strong and consistent across caps, lowercase, and figures, creating a cohesive sense of forward motion. Rounded terminals and softened corners help maintain legibility and prevent the heavy weight from feeling overly rigid, especially in curved letters and numerals.