Sans Normal Asmob 8 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Novel Display' by Atlas Font Foundry, 'FF Kievit' and 'FF Yoga Sans' by FontFont, and 'Calluna Sans' by exljbris (names referenced only for comparison).
Keywords: ui text, body text, product design, signage, presentations, modern, clean, neutral, friendly, efficient, clarity, versatility, neutral branding, modern utility, geometric, rounded, open apertures, crisp, minimal.
A clean sans serif with largely geometric construction and gently rounded curves. Strokes are even and steady, with smooth joins and minimal modulation, giving an overall crisp, contemporary texture. Uppercase forms read broad and stable; circular letters like O and Q are close to true rounds, while diagonals (V, W, X, Y) are sharp and straightforward. Lowercase shows a simple, functional structure with a single-storey a and g, open bowls, and short, tidy terminals that keep letterforms uncluttered at text sizes.
Well-suited to interface copy, dashboards, and general-purpose text where clarity and consistent rhythm are important. It also fits product branding, wayfinding, and presentation typography that benefits from a clean, geometric sans with approachable roundness.
The tone is modern and matter-of-fact, with a friendly neutrality that avoids both strict industrial severity and overt personality. Its round forms and simple details make it feel approachable and clear, suitable for straightforward communication.
The design appears intended as a versatile, contemporary sans that prioritizes clarity, neutrality, and consistent geometric form. Its restrained detailing and open shapes suggest a focus on dependable legibility across a wide range of everyday applications.
The numeral set appears straightforward and legible with consistent stroke weight; curves in figures like 6, 8, and 9 stay smooth and open. Overall spacing and rhythm feel even, producing a calm, regular color in paragraph settings.