Sans Normal Lykev 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Centra No. 1' by Monotype, 'Mundial Narrow' by TipoType, and 'Marble' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, friendly, retro, energetic, impact, motion, approachability, display, rounded, soft corners, compact, slanted, heavy.
A heavy, right-slanted sans with rounded geometry and compact proportions. Strokes are consistently thick with minimal contrast, producing dense, solid letterforms and strong color on the page. Counters are relatively small and tightly enclosed (notably in O, P, R, a, e), while joins and terminals are softened into subtle curves rather than sharp cuts. The overall rhythm is lively, with a forward-leaning stance and slightly bouncy shapes that keep the texture bold and cohesive across caps, lowercase, and numerals.
This font performs best in short, bold settings such as headlines, posters, logos, and promotional graphics where its dense weight and slanted momentum can carry the message. It also suits packaging and sporty or youth-oriented branding that benefits from a rounded, high-impact look. For longer text, it will be more effective in larger sizes and with generous spacing to avoid counters closing up.
The tone is energetic and upbeat, combining a sporty forward motion with a friendly, rounded warmth. Its boldness and slant give it an assertive, action-oriented feel, while the softened corners keep it approachable rather than aggressive. The result reads as retro-leaning and promotional, suited to attention-grabbing messaging.
The design appears intended as a high-impact display sans that communicates speed and confidence through its italic slant, while maintaining friendliness through rounded construction. It prioritizes bold readability and strong visual presence over delicate detail, aiming for a cohesive, brandable texture across letters and numbers.
Uppercase forms stay sturdy and simple, while lowercase includes more distinctive, chunky shapes (single-storey a and g) that enhance personality at display sizes. Numerals match the same rounded, heavy construction, maintaining consistent weight and presence in mixed text.