Sans Normal Kumiy 14 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Algoria' and 'Giuconda' by Sealoung (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, modern, dynamic, confident, clean, forward motion, high impact, modern clarity, brand presence, friendly geometry, slanted, geometric, rounded, sturdy, punchy.
This typeface is a slanted sans with rounded, geometric construction and a sturdy, even stroke. Curves are smooth and continuous, with circular bowls and softened joins that keep the texture friendly despite the heavy presence. Terminals are generally clean and direct, and the italic angle creates a forward rhythm across words. Counters remain open and legible, while the overall silhouette stays compact and cohesive in both upper- and lowercase.
It performs best in short, high-impact settings such as headlines, posters, labels, and brand marks where a strong, fast-moving tone is useful. The consistent letterforms and open counters also suit UI callouts, editorial standfirsts, and promotional copy when set with comfortable spacing. It’s particularly effective for energetic categories like sports, fitness, and contemporary consumer branding.
The overall tone feels energetic and assertive, with a contemporary, performance-oriented slant. It reads as straightforward and functional rather than decorative, projecting momentum and confidence. The rounded geometry adds approachability, keeping the voice modern and upbeat.
The design appears intended to deliver a clear, modern sans voice with built-in motion from the slant and a robust, rounded geometry that stays legible at display sizes. It balances a punchy presence with clean construction, aiming for confident communication without relying on ornament.
Uppercase forms appear stable and simplified, while the lowercase maintains clear, single-storey shapes where applicable and a consistent italic flow. Numerals are bold and highly visible, with rounded forms that match the letters and a uniform, headline-ready color on the page.