Sans Normal Larir 15 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Allrounder Grotesk' and 'Flink Neue' by Identity Letters and 'Brutalista' and 'Cordillera' by Latinotype (names referenced only for comparison).
Keywords: headlines, branding, posters, sports, packaging, energetic, sporty, assertive, friendly, modern, impact, motion, confidence, modernity, approachability, oblique, rounded, geometric, compact, punchy.
A heavy, oblique sans with rounded, geometric construction and a compact footprint. Strokes are consistently thick with minimal modulation, and joins are smooth and sturdy, giving letters a solid, unified color on the page. Counters are generally open for the weight, with circular bowls (O, o, 8) and softly squared curves in characters like C, G, and S. The lowercase shows single-storey a and g, a round dot on i, and a strong, straight-leaning rhythm that reads cleanly at display sizes.
Best suited to headlines and short-form display text where its mass and slant can project urgency and momentum. It can work well for branding and packaging that needs a confident, contemporary feel, and for sports or entertainment materials where strong presence and quick readability are priorities.
The overall tone is bold and energetic, with a forward-leaning stance that suggests speed, motion, and confidence. Its rounded geometry keeps the voice approachable rather than harsh, balancing impact with friendliness.
The design appears intended to deliver maximum impact with a clean, geometric sans structure, combining a strong display weight with an oblique stance for added dynamism. It prioritizes a cohesive, high-ink silhouette and friendly rounded forms to stay approachable while remaining forceful.
The numeral set matches the letterforms in weight and slant, with simple, athletic shapes and generous curves (notably in 2, 3, 5, and 9). Diagonals and terminals feel slightly wedge-like in places, reinforcing a dynamic, performance-oriented personality without becoming decorative.