Sans Normal Lirul 15 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Futura EF' by Elsner+Flake; 'Futura Now' by Monotype; 'Futura ND', 'Futura ND Alternate', and 'Futura Next' by Neufville Digital; 'Futura PT' by ParaType; 'Futura TS' by TypeShop Collection; and 'Futura Round' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, bold, playful, friendly, punchy, sporty, impact, approachability, motion, emphasis, rounded, soft corners, slanted, compact, sturdy.
A heavy, rounded sans with a consistent rightward slant and broad, low-contrast strokes. Curves are smooth and generously filled, while terminals are clean and mostly blunt, producing a solid, compact silhouette. Counters are relatively tight in letters like a, e, and g, and the overall rhythm is dense and energetic. The figures follow the same chunky construction, with simple, highly legible forms and ample weight in curves and diagonals.
This font performs best at display sizes where its dense weight and rounded geometry can deliver strong emphasis—headlines, posters, logos, and brand marks. It also suits packaging and promotional graphics that benefit from a friendly, energetic voice, and can work for short UI labels or badges when space is limited and contrast against the background is high.
The tone is confident and upbeat, with a friendly softness that keeps the weight from feeling aggressive. Its slanted stance adds motion and emphasis, giving it a sporty, promotional character suited to attention-grabbing settings.
The design appears intended to combine maximum visual impact with approachable, rounded forms, using a steady slant to convey speed and forward momentum. It prioritizes bold readability and brandable shapes over fine detail, making it well suited to modern, attention-focused typography.
The uppercase reads particularly strong with wide, rounded bowls (B, D, O, P) and assertive diagonals (A, K, V, W, X). Lowercase forms stay compact and sturdy, with single-storey-style shapes and tight apertures that favor impact over delicacy.