Sans Normal Hogig 7 is a light, wide, medium contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, children’s media, friendly, playful, casual, approachable, hand-drawn, humanized sans, warmth, approachability, informality, playfulness, rounded, monoline, soft terminals, open apertures, airy spacing.
A rounded sans with a monoline feel and softly tapered, brush-like stroke endings. Curves are generous and circular, with open counters and slightly irregular, hand-drawn rhythm that keeps forms lively while staying highly legible. Proportions lean broad with relaxed spacing, and capitals sit cleanly without sharp corners; lowercase shapes are simple and uncluttered, with a single-storey a and g. Numerals follow the same smooth, lightly modulated construction for a cohesive texture in mixed content.
Well suited to branding systems that want a friendly, handcrafted impression, as well as packaging, posters, and short-to-medium headlines where its broad, rounded forms can breathe. It can also work for approachable UI accents, educational materials, and children’s or lifestyle-oriented applications where a casual tone is desirable.
The overall tone is warm and informal, reading as friendly and lightly whimsical rather than strict or technical. Its gentle curves and soft terminals give it a human, personable voice that suits conversational messaging and upbeat branding.
Likely designed to provide a clean sans foundation with a humanized, hand-drawn finish—combining straightforward letterforms with soft terminals and a gently irregular rhythm to create warmth without sacrificing readability.
Diagonal strokes (as in V, W, X, Y) appear slightly elastic, reinforcing the drawn quality. Round letters (O, Q, o, e) are prominent and even, producing a consistent, airy color in paragraph settings, while distinctive dots on i/j and simple punctuation help maintain clarity at display sizes.