Sans Normal Sorew 4 is a light, wide, medium contrast, upright, normal x-height font visually similar to 'TA Modern Times' by Tural Alisoy (names referenced only for comparison).
Keywords: ui text, branding, headlines, editorial, signage, clean, modern, friendly, calm, airy, versatility, legibility, modernity, approachability, rounded, monolinear, open, soft, geometric.
A rounded, monoline sans with open counters and softly finished terminals. Curves are built from near-circular bowls and smooth arcs, while verticals and horizontals stay clean and even, producing a calm, consistent rhythm. Proportions feel generously spaced with broad round letters (O/C/G) and straightforward, uncluttered construction, yielding clear silhouettes and an overall light, breathable texture in text.
This style works well for interface typography and product branding where a clean, non-distracting voice is needed. The broad, rounded shapes also suit short headlines, packaging, and signage that benefit from friendly clarity at a glance, while the even stroke behavior keeps paragraphs looking smooth and orderly.
The tone is approachable and contemporary, with a gentle friendliness coming from the rounded forms and softened joins. It reads as neutral and calm rather than assertive, giving layouts an easygoing, polished feel.
The design appears intended as a versatile, contemporary sans that prioritizes simplicity and approachability. Its rounded geometry and restrained detailing aim to deliver clear reading and a modern, welcoming presence across display and text settings.
The set emphasizes clarity through simplified shapes and open apertures, helping maintain legibility as words and lines build. Numerals follow the same rounded, minimal logic, staying visually consistent with the letters and avoiding overly decorative details.