Serif Contrasted Pulu 7 is a regular weight, normal width, very high contrast, italic, normal x-height font.
Keywords: headlines, fashion, magazines, branding, invitations, elegant, dramatic, classic, editorial, display elegance, editorial impact, luxury tone, expressive italic, hairline serifs, vertical stress, calligraphic, swashy, sharp terminals.
A high-contrast italic serif with pronounced thick-to-thin modulation and clear vertical stress. Stems and bowls are weighty while hairlines and serifs taper to fine points, creating a crisp, engraved feel. The italic angle is assertive and paired with slightly calligraphic shaping: curved entries, pointed terminals, and occasional swash-like strokes in letters such as the lowercase z and w. Proportions lean refined rather than compact, with moderate ascenders/descenders and a steady rhythm that reads best at larger sizes.
Best suited to headlines, subheads, pull quotes, and other display settings where contrast and detail can be appreciated. It can add a premium tone to fashion/editorial layouts, boutique branding, packaging, and formal invitations, and works particularly well when paired with a restrained roman or sans for body text.
The overall tone is luxurious and expressive, combining classical italic tradition with a stylish, display-forward flair. Its sharp contrasts and lively forms project sophistication and a sense of drama associated with editorial and fashion typography.
Designed to deliver a refined italic voice with strong contrast and expressive detailing, emphasizing elegance and visual impact over utilitarian neutrality. The added swash-like touches suggest an intention to provide distinctive texture and flourish in short runs of text.
Uppercase forms feel formal and sculpted, while the lowercase introduces more personality through curled terminals and occasional decorative inflections. Numerals follow the same contrast logic and italic slant, with elegant curves and pointed finishes that reinforce a polished, high-end impression.