Serif Normal Gumum 15 is a regular weight, wide, high contrast, italic, normal x-height font.
Keywords: editorial, book text, magazines, invitations, quotations, classical, refined, literary, formal, text reading, editorial tone, classic elegance, italic emphasis, bracketed, calligraphic, swashy, dynamic, bookish.
A slanted serif with pronounced thick–thin modulation and crisp, bracketed serifs. The letterforms show calligraphic influence: entries and terminals are tapered, curves transition sharply into stems, and many joins resolve with a gentle flare rather than blunt endings. Proportions feel generous with open counters and a steady, text-oriented rhythm, while the italics introduce lively directional stress and occasional swash-like gestures (notably in forms such as the lowercase w and the long-tailed Q). Numerals follow the same contrasty logic, with narrow joins and rounded bowls that keep the set cohesive in running text.
Well-suited to editorial layouts, long-form reading, and print-forward design where contrast and italic texture are desirable. It can also serve effectively for refined headlines, pull quotes, and formal collateral such as invitations or programs where a classic, cultured voice is needed.
The overall tone is polished and literary, evoking traditional book typography with an expressive italic voice. It feels elegant and slightly dramatic, suited to sophisticated messaging rather than utilitarian UI styling.
The design appears intended as a conventional text serif with an expressive italic character: prioritizing readability and typographic tradition while providing enough calligraphic detail to feel distinctive in editorial and literary settings.
The italic angle is consistent across uppercase and lowercase, helping paragraphs feel unified. Distinctive details—like the loopier lowercase w, the curved tail on Q, and the sculpted s-forms—add personality without breaking readability at text sizes.