Sans Normal Efrop 7 is a light, wide, low contrast, italic, normal x-height font.
Keywords: ui labels, signage, posters, brand wordmarks, presentations, modern, airy, clean, friendly, technical, clarity, modernity, approachability, neutral branding, contemporary ui, monoline, rounded, open apertures, humanist, oblique.
A lightly built, monoline sans with a consistent oblique slant and generous internal space. Curves are smooth and round with open apertures and soft terminals, giving counters a clear, breathable feel. Proportions lean horizontally expansive, with wide rounds and steady, even stroke modulation, producing a calm rhythm in both capitals and lowercase. Numerals follow the same simplified, rounded construction and read cleanly at display sizes.
It suits contemporary interface headings, product labeling, and signage where a clean, slanted sans can add motion without becoming stylized. The open forms and even rhythm also make it a solid choice for posters, presentation titles, and minimalist brand wordmarks that want a friendly modern tone.
The overall tone is modern and approachable, with an airy, understated confidence. Its rounded geometry and gentle slant soften the voice, keeping it friendly while still feeling precise and contemporary.
The design appears intended as a streamlined, contemporary oblique sans that emphasizes clarity and smooth geometry. It aims to balance a technical cleanliness with a warmer, more approachable feel through rounded construction and open counters.
Spacing appears comfortable and even, helping the oblique forms avoid clumping in words. The design favors clarity through open shapes and restrained details rather than sharp corners or decorative gestures.