Serif Other Erby 3 is a bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, magazine, branding, packaging, fashion, dramatic, editorial, stylish, theatrical, display impact, decorative texture, modern classic, brand voice, incised, wedge serif, notched, high-contrast feel, sculpted.
A sculpted serif design with heavy, solid strokes and distinctive wedge-like cut-ins that create sharp triangular notches at joins and terminals. The letterforms read as upright and sturdy, with broad proportions and a crisp, chiseled silhouette rather than smooth calligraphic transitions. Curves (like C, O, and S) are built from bold, continuous masses interrupted by precise, blade-like incisions, producing a faceted, incised look. Counters are relatively generous, while several characters show exaggerated, stylized terminals and directional cuts that add movement without introducing fine hairlines.
Best suited to display use such as headlines, editorial covers, posters, and brand marks where its carved details can be appreciated. It can also work for short passages like pull quotes or product names, especially when you want a bold, ornamental serif texture rather than a neutral reading face.
The overall tone is dramatic and fashion-forward, balancing classic serif cues with a decidedly decorative, cut-paper or stone-carved attitude. It feels assertive and theatrical, suited to attention-grabbing statements where form and texture are part of the message.
The design intent appears to be a contemporary decorative serif that reinterprets incised, wedge-terminal detailing into a bold, graphic system. Its primary goal is visual character and a distinctive silhouette for branding and display typography.
The notched construction creates strong internal highlights and shadows at text sizes, giving words a patterned rhythm across a line. In dense settings the sharp cut-ins become a prominent texture, while at larger sizes the sculptural details read as deliberate, high-style ornament.