Serif Other Ersu 3 is a bold, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, posters, branding, packaging, dramatic, editorial, classic, theatrical, luxury, display impact, editorial voice, luxury branding, stylized classicism, sharp serifs, wedge terminals, ink-trap cuts, high waistlines, flared strokes.
A decorative serif with strong, sculpted letterforms built from swelling main strokes and razor-thin connecting hairlines. Many terminals resolve into wedge-like, triangular serifs and blade-shaped ends, while curved letters show deliberate cut-ins that create sharp notches and tapered joins. Counters are relatively compact against the heavy outer shapes, and the overall rhythm is bold and graphic, with a sense of carved, chiseled geometry rather than soft pen modulation. The texture in text is dark and punchy, with prominent silhouettes and crisp internal corners that stay consistent across caps, lowercase, and numerals.
Best suited to display settings where its sharp serifs and cut-in details can be appreciated—magazine titles, fashion/editorial layouts, posters, and brand marks. It can also work for premium packaging or short pull quotes, but will be most effective at larger sizes with generous spacing.
The tone is theatrical and high-end, evoking fashion/editorial typography and classic display lettering with a slightly modern, cut-out edge. Its dramatic contrast and sharp terminals feel assertive and ceremonial, leaning toward luxury, headlines, and statement branding rather than understated reading.
The design appears intended to reinterpret a traditional high-contrast serif into a more graphic, carved display style, emphasizing striking silhouettes, wedge terminals, and distinctive internal notches for maximum impact in titles and branding.
The capitals read as especially formal and monumental, while the lowercase keeps the same sharp, notched construction and produces a dense, patterned color at larger sizes. Numerals echo the same sculpted contrast and wedge-terminal logic, helping maintain a cohesive display palette.