Sans Normal Okdow 13 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Neue Frutiger Cyrillic', 'Neue Frutiger Devanagari', and 'Neue Frutiger Tamil' by Linotype; 'Camphor' and 'Morandi' by Monotype; 'FreeSet' by ParaType; 'Quebec Serial' by SoftMaker; and 'URW Form' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, ui text, signage, branding, posters, clean, confident, modern, friendly, neutral, clarity, versatility, modernity, approachability, geometric, round, solid, even, robust.
A solid, contemporary sans with round, geometric construction and a steady, even rhythm. Curves are smooth and broadly circular, while terminals finish cleanly without ornament. The lowercase shows single-storey forms (notably a and g), a compact, straightforward t, and a simple, open e, giving the design a direct, utilitarian feel. Capitals are wide and stable with generous internal counters (B, D, O, Q), and diagonals (K, V, W, X, Y) are crisp and firmly weighted for clear silhouette recognition.
Well-suited to headings, interface labels, and product or brand messaging where a clean, contemporary voice is needed. The sturdy shapes and open counters also make it appropriate for signage and posters, and it holds up well in short paragraphs or display-size copy in digital and print contexts.
The overall tone is modern and dependable, with a friendly approachability driven by round counters and uncomplicated letter shapes. It reads as confident and straightforward rather than expressive or decorative, aiming for clarity and broad visual appeal.
The design appears intended to provide a versatile, modern sans that prioritizes clarity and neutrality while retaining a mildly friendly, geometric character. Its simplified forms and consistent structure suggest an aim for broad usability across communication and interface-driven layouts.
Spacing appears balanced and consistent in the sample text, supporting continuous reading at larger sizes. Numerals are clear and simply drawn, with a rounded 0 and open, easily distinguishable forms for 6, 8, and 9, contributing to strong legibility in mixed alphanumeric settings.