Sans Faceted Fisu 7 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: sports branding, esports, tech branding, headlines, posters, futuristic, technical, sporty, aggressive, industrial, speed cue, tech aesthetic, display impact, geometric system, brand distinctiveness, angular, faceted, octagonal, oblique, geometric.
A sharply faceted oblique sans built from straight strokes and clipped corners, replacing curves with planar, octagonal geometry. Terminals are clean and hard-edged, with consistent stroke thickness and a slightly squared, engineered construction throughout. Counters tend toward rectangular or chamfered forms, and the rhythm stays tight and mechanical, with crisp diagonals and a forward slant that emphasizes speed. Numerals and capitals follow the same beveled logic, giving the set a cohesive, machined silhouette.
Well suited to branding and display typography where a speedy, engineered aesthetic is desired—sports and motorsport identities, esports/event graphics, tech or hardware packaging, and bold editorial headlines. It also works effectively for short UI labels or interface accents when you want a hard, futuristic voice, especially at medium-to-large sizes.
The overall tone is fast, technical, and assertive, with a sci‑fi/industrial edge. Its angled facets and oblique stance suggest motion, precision, and a performance-oriented attitude rather than softness or warmth.
The letterforms appear designed to evoke precision and motion by translating a geometric sans skeleton into a faceted, beveled system. The consistent chamfering and forward slant prioritize a dynamic, machine-made impression and strong visual impact in display settings.
The design’s reliance on chamfers and straight segments creates strong, high-impact word shapes, especially in all caps. The oblique angle and sharp joins give it a distinctive presence at display sizes, while the compact, squared counters can feel dense as sizes get smaller.